For some people, the ocean isn’t just a body of water—it’s a venue for adventure. That’s why even in the age of motor vehicles, a huge number of Americans still invest in water craft.
According to data from Statista.com, almost 12 million recreational vessels were registered as of 2015, and the boating industry netted over $3.7 billion dollars in revenue last year alone. Furthermore, overall sales of sea vessels grew by 6.8% in 2015—proof of boating’s enduring popularity.
Indeed, with boats being in high demand, it’s a manufacturer’s market right now. However, there are many competing boat builders around, so if you want a piece of the lucrative recreational boating market, you need to set yourself apart.